Located on the Yucatan Peninsula, the Riviera Maya spans almost 100 miles of incredible coastline. It begins south of Cancun, in Puerto Morelos, and stretches almost to Belize. Beach towns like Tulum and Playa del Carmen and the islands of Isla Mujeres and Cozumel are also part of this stunning region. 

With so many options, here are our top six picks for the best things to do in Riviera Maya.

1. Swim with the Whale Sharks 

Every May through September, something incredible swims through the region - Whale Sharks, the largest swimming sea creature. And while their name may sound intimidating, they are only called this for their massive size, as they feed on plankton and small fish. It’s a once-in-a-lifetime experience to swim with these gentle giants on a guided tour off the coast of Isla Mujeres or Isla Holbox. 

Take a dip in a freshwater Cenote 

The Riviera Maya is known for its breathtaking cenotes - freshwater swimming holes where you can swim, snorkel or enjoy the beautiful natural setting. You will never forget catching sight of your first cenote, and with thousands of these natural wonders in the region, you can experience them again and again. Why not find one with a restaurant on-site, and make a day of it? 

1. Shop the ‘fifth Avenue’ of the Riviera Maya 

Shoppers, rejoice! Along Playa del Carmen’s iconic Quinta Avenida, you’ll find boutiques, souvenir shops, street vendors, restaurants, bars, and more. Go in the evening when it’s cool, do some people-watching, and shop for friends back home. When you’re through, stop for a bite to eat while you enjoy the energy and ambiance of the avenue. 

1. Marvel at the Sea Turtles in Akumal 

Akumal Bay's protective coral reef and seagrass make it the ideal habitat for Sea Turtles. The area is a protected marine reserve, so you’ll need to join a guided snorkel tour to see them. 

The reef keeps the water calm and clear, creating the perfect conditions for spotting the peaceful turtles. Stick around a bit, and you may also spot a  majestic eagle ray swimming in the seagrass below. 

1. Go ziplining at Cenote Zapote Eco-Park 

Located near Puerto Morelos, along the famous “Ruta de los Cenotes,” is Zapote Eco-Park.  You’ll want to spend the whole day experiencing everything this adventure park offers. You can swim in three stunning cenotes, zipline above the jungle canopy, ride ATVs, and explore the park on bikes. It’s a day you won’t soon forget! 

1. Relax on the incredible beaches 

No list would be complete without mentioning the area’s breathtaking beaches. Whether you choose to do some snorkeling, paddle-boarding, parasailing, ride a jet ski, or take a course in Scuba Diving, you’ll agree the Riviera Maya has the most beautiful beaches in the world. Lastly, you can always claim your favorite beach club to enjoy the sound of the waves while sipping a cold cocktail. 

Our list is just the beginning: pristine beaches, magical jungles, shopping, arts, culture, and heart-pounding adventures. To experience it all, you must visit the Riviera Maya for yourself! We’re sure you will fall in love with this beautiful place and never want to leave.